National Construction
Rentals
www.rentnational.com
Customer Challenge:
• Create a new look and feel for a nation wide construction
rental company’s marketing collateral.
• Meet the needs of the marketing staff to promote the
services and products of the company in a new and fresh way,
keeping a standard and uniform feel within the entire product
line.
• Client was sending brochures, marketing letters and
promotions to potential customers using many different channels,
our challenge was to narrow these channels and offer a more
effective marketing structure.
Key Objectives:
• We worked with the marketing and management staff
to suggest a new look that would be used throughout.
• We we arable to save cost by creating a piece that
incorporated brochure and presentation folder all in one.
• Materials would be organized in one place and could
be customized with a cover letter or audience specific information
without have to print separate marketing pieces for each individual
application.
Our Solution:
• W3iNet worked with the client to establish a uniform
look and feel for all of the products the client represents.
• We carried the uniform look and brand identity into
the website that was also developed by W3iNet.
Now the client has a marriage of media that convey an image
of authenticity, integrity and credibility that has been proven
over time. |
Neotech Products Inc.
www.neotechproducts.com
Another success story is Weston Graphics' longtime partner,
Neotech. We developed a marketing plan that showcased this
neonatal medical manufacturer's technology to their target
audience by creating a professional and cohesive campaign with
distinct visuals and consistent attention to detail. Their
success thus far has been a testament to the campaign.
"I've had the pleasure of working with
Weston Graphics for over 10 years. They've helped our company
and our image grow into a major force in our field. We've ordered
everything from upscale, 16 panel catalogs to fun promotional
items. The company, the staff and the service gets my highest
recommendation"
Craig McCrary
General Manager
Neotech Products, Inc |
